Michael Rooney
The Exit Standard
CRO • CEO • VP SALES • BOSTON, MA

Revenue is not the exit.
Revenue is the proof.

20+ years scaling SaaS, FinTech, and enterprise software companies. Four exits totaling $3B+. Four US operations built or scaled. One discipline: build revenue so undeniable that the exit takes care of itself.

AVAILABLE NOW
Open to CRO, CEO, VP Sales roles
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Michael R. Rooney
MBA • FINANCE
SWIRL INTELLECTIVE CREATIO CHARLES RIVER DEVELOPMENT INTEGRITY INTERACTIVE INTELLICHIEF TOWER TECHNOLOGY ORACLE SWIRL INTELLECTIVE CREATIO CHARLES RIVER DEVELOPMENT INTEGRITY INTERACTIVE INTELLICHIEF TOWER TECHNOLOGY ORACLE
$0B+
Exit Track Record
Four acquisitions. One pattern of proof.
$0M
Revenue Scaled
Charles River: $42M to $108M in three years.
0X
ARR Growth
Creatio US: $200K to $4M. Company hit $1.2B.
0+
Years
SaaS, FinTech, enterprise software. PE and VC.
The Thesis
01
Michael R. Rooney

Most revenue orgs optimize for growth. The ones that exit optimize for proof.

Growth is a number. Proof is a story every acquirer believes without being told. After four exits, the pattern is clear: the companies that sold at premium multiples were not the ones with the biggest pipeline. They were the ones with the most predictable, defensible, transferable revenue machine.

I have spent 20+ years building that machine. Not growth for its own sake. Revenue as evidence. Three consecutive President's Club years at Charles River. 20X ARR in three years at Creatio. $14M to $20M with 3X ARR at Intellective. The same discipline in every environment: founder-led, PE-backed, VC-funded, pre-exit.

When an acquirer looks at your revenue story, they are asking one question: do I believe this continues after we close? Every decision I make in a revenue org is aimed at making that answer yes.

Michael R. Rooney • Boston, MA • themichaelrooney.com
Signature Moment

Four exits. One standard.

Every company. Every revenue role. Same outcome: the acquirer showed up.

$0 $750M $1.5B $2.25B $3B INTELLICHIEF $50M INTEGRITY $70M TOWER TECH $100M+ CHARLES RIVER DEV $2.6B STATE STREET BANK ACQUISITION
Case Studies

The revenue stories.

Charles River
Creatio
Integrity
Intellective
Exit: $2.6B to State Street Bank
$108M
From regional player to dominant Americas operation.

Charles River Development needed a revenue leader who could build a scalable Americas sales machine from a strong but underperforming base. Over three years, the team grew from $42M to $108M, hitting quota at 110%, 114%, and 112% consecutively. After assuming consulting responsibility in year four, combined revenue approached $200M. The company sold to State Street Bank for $2.6B.

Enterprise SaaSFinTech$2.6B ExitPresident's Club x3
110%, 114%, 112%
Quota Attainment, 3 Consecutive Years
$42M to $108M
Revenue Growth, 3 Years
$200M
Combined Revenue, Year Four
Valuation: $1.2B+
20X
Built the US operation that took a Ukrainian startup to unicorn status.

Creatio (then BPM'online) had almost no US presence when the engagement began. Over three years, the entire US organization was built: 30 FTE, 100+ clients, 75 channel partners, and offices in the UK, Australia, and Singapore. US ARR grew 20X from $200K to $4M. Global revenue grew from $54M to $70M in the same period. The company is now valued at $1.2B+.

CRM / BPM SaaSUS Market Entry$1.2B Valuation20X ARR
$200K to $4M
US ARR Growth
$54M to $70M
Global Revenue Same Period
100+ Clients, 75 Partners
US Market Built from Scratch
Exit: $70M Strategic Sale
3X
Rebuilt the global commercial engine and led it to a strategic exit.

Integrity Interactive needed a commercial rebuild before a planned sale. The US team was restructured from 3 to 15 FTE, demand generation programs were launched, and the company was fully rebranded. Active pipeline tripled. Global quota was exceeded. The company was sold to a strategic competitor for $70M, which led to a transaction that validated the commercial rebuild and delivered strong returns for the board.

SaaS Compliance$70M ExitGlobal SalesTeam 3 to 15
3 to 15 FTE
US Sales Team Scaled
3X Pipeline
Active Pipeline Growth
$70M
Strategic Exit Value
Revenue: $14M to $20M
3X
Full commercial transformation for a 100-person digital transformation company.

Intellective needed every commercial function rebuilt simultaneously: marketing, demand generation, inside sales, direct sales, customer success, and channel development. Revenue grew from $14M to $20M. ARR tripled. Channel pipeline grew 5X. Enterprise accounts signed included Kaiser Permanente, Chubb Insurance, Bank of America, Truist, and Blue Cross Blue Shield.

Digital TransformationHealthcare & FinTech3X ARR5X Channel Pipeline
$14M to $20M
Revenue Growth
3X ARR
Annual Recurring Revenue
5X Pipeline
Channel Pipeline Expansion
Career

The full record.

01
Chief Revenue Officer
SWIRL • AI Infrastructure
2024 — Present
+

Own all revenue and marketing functions at an early-stage AI infrastructure startup building secure, cross-silo RAG software. Responsible for go-to-market strategy, demand generation, marketing, direct sales, and partner & OEM development for a platform that connects enterprise data to generative AI without moving or exposing it.

AI / GenAIRAG InfrastructureGTM Strategy
02
Chief Revenue Officer
Intellective • Digital Transformation
2020 — 2023
+

Led all commercial operations for a 100-person digital transformation company: marketing, demand generation, inside sales, direct sales, customer success, and channels. Revenue grew from $14M to $20M. Delivered 3X ARR growth and 5X channel pipeline expansion. Enterprise accounts: Kaiser Permanente, Chubb, Bank of America, Truist, Blue Cross Blue Shield.

3X ARR5X Pipeline100-Person Org
03
SVP, General Manager
Creatio (BPM'online) • CRM / BPM SaaS
2014 — 2017
+

Scaled US headquarters and English-speaking market operations. Full P&L. 30 FTE. US ARR grew 20X from $200K to $4M. Global revenue grew from $54M to $70M. Added 100+ US clients and 75 channel partners. Opened offices in UK, Australia, and Singapore. Company now valued at $1.2B+.

20X ARR$1.2B ValuationFull P&L
04
SVP, Global Sales • Integrity Interactive / IntelliChief
Two Consecutive Commercial Leadership Roles
2008 — 2014
+

Two consecutive commercial leadership roles each ending in exit: Integrity Interactive (scaled global sales team from 3 to 15 FTE, tripled pipeline, led $70M strategic sale), IntelliChief (grew revenue $3M to $7M, facilitated $50M PE acquisition of parent company Quadrant Software).

$70M Exit$50M PE Sale3X Pipeline
05
VP Sales Americas / VP Consulting Services
Charles River Development • FinTech SaaS
2004 — 2008
+

Grew Americas revenue from $42M to $108M in three years. 120+ enterprise contracts. Quota at 110%, 114%, 112% consecutively. President's Club 2004-2006. After assuming consulting responsibility in year four, combined revenue approached $200M. Company sold to State Street Bank for $2.6B.

$2.6B ExitPresident's Club x3$200M Combined
06
VP of Sales, US Operations
Tower Technology • Enterprise Content Management
5 Years
+

One of the first 5 US employees for an Australian enterprise software company. Built out US operations as VP of Sales over 5 years. Company acquired by Vignette (now OpenText) for $100M+.

$100M+ ExitUS Market BuildFirst 5 US Hires
Credentials

The foundation.

Education
MBA, Finance
Bentley University • McCallum Graduate School of Business
BS, Finance & Computer Science
Boston College • Carroll School of Management • Double Major
Expertise
Go-to-Market Strategy CORE
Salesforce • HubSpot • Pipedrive • Marketo
Revenue Operations & Exit Readiness CORE
SaaS • FinTech • Enterprise Software • PE/VC Environments
US Market Entry & International Expansion
4 US Operations Built or Scaled • UK • Australia • Singapore
Beyond Work

A few things that shape how I lead.

01 • Boston
Built Here, Rooted Here
Born and raised in New England. Not relocating. Boston is home in every sense: the market I know cold, the network I have spent 20 years building, the city whose tech and finance ecosystem is exactly where I operate best. I am a Boston boy for sure.
02 • The Water
Shaliky
The boat is named Shaliky: a combination of Shannon, Liam, and Kyle. Every decision I make in business is ultimately about what I am building for them. Revenue discipline is not a job. It is how I think about legacy.
03 • Sport
20 Years on the Pitch
Rugby for two decades, including time in Australia. The sport taught me everything about team structure that business school confirmed: accountability is not a policy, it is a culture. You either have it or you do not. There is no substitute.
Get in Touch

Let's talk about your exit.

Open to CRO, CEO, President, and VP Sales roles in the greater Boston area. Remote and hybrid welcome. Available for intro conversations immediately.